Client-side data intake

DeForensica.com

DeForensica works out what actually happened to your organic search performance between two periods. It answers the questions a traffic drop or spike raises: how much changed, which pages and queries caused it, whether it was rankings, impressions or click-through, and what to do next.

• Pinpoints the cause — ranks the pages and queries that gained or lost the most, so the change is attributed instead of guessed.
• Separates the signals — rankings versus impressions versus click-through, brand versus non-brand, page type and site section.
• Finds hidden problems — keyword cannibalisation, lost and new pages, decaying content and pages that only look stable.
• Writes the story for you — executive summaries with the observation, impact, contributors, explanation and next step, ready to send to a client.
• Keeps sources honest — Search Console clicks and SEMrush estimated traffic are analysed separately and never mixed in one calculation.
• Stays private and exportable — everything is processed in your browser, with CSV, JSON, PNG and PDF exports of the rows and reports.

To start, upload SEMrush or Search Console exports for two periods — source, grain and period are detected for each file automatically.